Stock Detail
UNICA CORPORATION
Business Software and Svcs
UNCA @ Yahoo Finance | UNCA Option @ Yahoo Finance
Last Day's Data
| Current Price | High | Value Change | Percent Change | Dividend | Previous Close |
|---|---|---|---|---|---|
| $21.00 | $21.00 | $0.00 | 0.00% | 0.00 | $21.00 |
| Opening Price | Low | Volume | Market Cap | Average Volume | P/E |
| $0.00 | $0.00 | 0 | 0 | 0 | 233.33 |
Pivot Table
| R2 | R1 | Pivot | S1 | S2 |
| 35.00 | 28.00 | 14.00 | 7.00 | -7.00 |
Stock Profile
Unica Corporation provides enterprise marketing management software primarily in North America. It offers a set of integrated software modules under the ‘Affinium' name, which includes six modules: Campaign, Plan, Detect, Leads, NetInsight, and Model. Affinium Campaign allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points using a common graphical user interface. Affinium Plan provides marketing operations and resource management capabilities that help marketers define, coordinate, monitor, control, and measure marketing program activities. Affinium Detect uses patented event-detection technology to monitor high-volumes of transactional data to identify changes in behavior over time that signal a need to interact with a customer for sales or service opportunities. Affinium Leads enables marketers to manage the qualification, distribution, and maturation of leads between marketing activities, as well as multiple sales channels, such as telesales, channel partners, and field sales. Affinium NetInsight collects, analyzes, and reports on Web site activity. Affinium Model enables marketing organizations to automate the creation of predictive models to determine customer response propensities, recognize customers at risk of attrition, identify customer behaviors, analyze customer attributes and preferences, discover cross-selling opportunities, and forecast customer value. The company also provides implementation, training, consulting, maintenance and technical support, and software on-demand and management services. It serves customers in financial services, retail, telecommunications, and travel and hospitality industries. Unica offers its software through its direct sales force, as well as through alliances with marketing services providers, resellers, distributors, and systems integrators. The company was incorporated in 1992 and is headquartered in Waltham, Massachusetts.