Tix Corporation, an integrated entertainment company, focuses on ticketing services and event merchandising, as well as the production and promotion of live entertainment in the United States. The company primarily offers ticketing services, including the sale of discount and premium tickets; provides discounted entrée tickets to approximately 20 Las Vegas area restaurants and discounted golf tee times to approximately 30 Las Vegas golf courses; and sells premium tickets for sporting events, concerts, tours, and theatre. It also provides exhibit and event merchandising, such as the provision of retail specialty stores with branded merchandise for touring museum exhibitions and touring theatrical productions, and the ownership and operation of retail stores with custom-branded products for sale. In addition, Tix Corporation, as a live entertainment presenter, books touring theatrical and concert presentations and invests in shows or productions in advance of their initial tour to obtain touring and distribution rights. Further, it participates in the development and roll out of theatrical and concert presentations originating on Broadway in New York or the West End in London. The company sells tickets to these programs through subscriber-based businesses and sales teams, as well as through print, radio, television, outdoor, and Internet-mediated marketing tools. Tix Corporation was founded in 1993 as Cinema Ride, Inc., and changed its name to Tix Corporation in 2005. The company is headquartered in Studio City, California.
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