PROS Holdings, Inc. provides pricing and revenue optimization software worldwide. It offers PROS Pricing Solution Suite, which is a set of integrated software products that enables enterprises to apply pricing science to determine, analyze, and execute optimal pricing strategies. The company's software products support pricing decisions through the aggregation and analysis of extensive enterprise application data, transactional data, and market information. Its PROS Pricing Solution Suite addresses three areas necessary to implement and execute a pricing solution: Pricing Analytics, Pricing Execution, and Pricing Optimization. The Pricing Analytics software product provides visibility into pricing data and performance across the different segments of a business, which helps companies understand the pocket margin and its components, and locate detrimental pricing trends and underperforming segments of their businesses. The Pricing Execution software products help companies set and implement pricing policies throughout an enterprise and improve execution through pricing decision and negotiation support. The Pricing Optimization software products provide companies with pricing-related predictive analytics to optimize their pricing decision-making. The company also offers a range of services that include analyzing a company's current pricing processes and implementing its software products to improve pricing performance. It provides its software products to companies in a range of industries, including manufacturing, distribution, services, hotel and cruise, and airline. PROS Holdings was founded in 1985 and is headquartered in Houston, Texas.
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