Magic Software Enterprises, Ltd. engages in the development, marketing, and support of software development, deployment, and integration technologies, as well as business solutions that enable enterprises to build and deploy applications that can be customized and integrated with existing systems. The company offers eDeveloper technology, which enables developers to create and modify applications by filling in forms and tables that define data structures, business rules, and program logic; and iBOLT technology that provides integration and connectivity capabilities, including database interoperability and the capacity to deploy on a range of systems on varied platforms. The company also develops, markets, and supports vertical application software for the long term care industry; CarPro for managing various functions, such as purchasing and selling vehicles, reservations management, leasing and rental arrangements, and fleet control and management; solutions in the areas of infrastructure design and delivery, application development, technology planning, and supplemental staffing; and Hermes, a solution for cargo handling and inventory control. Magic Software also provides a range of consulting and software development project management services. The company markets and supports its products through direct sales force, a network of distributors, and system integrators in the United States, the United Kingdom, Europe, Israel, South Africa, India, Japan, and other countries. Magic Software has strategic alliances with SAP AG; IBM; IDS Scheer AG; Pervasive Software; iWay Software; Sabratech, Ltd.; W4; and Enformia Software, Ltd. The company was co-founded by David Assia in 1983 as Magic Software (1983), Ltd. It changed its name to Magic Software Enterprises, Ltd. in 1991. The company is headquartered in Or-Yehuda, Israel. Magic Software Enterprises, Ltd. is a subsidiary of Formula Systems (1985) Ltd.
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