Helen of Troy Limited engages in the design, development, production, and distribution of a portfolio of brand-name personal care and household consumer products in the United States and internationally. Its personal care products include hair dryers, curling irons, hair setters, women's shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder, and skin care products. The company's personal care products also comprise foot massagers, hydro massagers, cushion massagers, memory foam products, trimmers, decorative hair accessories, medicated skin care products, fragrances, deodorants, antiperspirants, and hair depilatory products. Helen's household products include kitchen tools, household cleaning tools, storage and organization products, and gardening tools. It markets and sells its products to mass merchandisers, drug chains, warehouse clubs, grocery stores, beauty supply retailers, wholesalers, and specialty retailers. The company was incorporated in 1968 as Helen of Troy Corporation and changed its name to Helen of Troy Limited in 1994. Helen is headquartered in El Paso, Texas.
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