Equifax, Inc. engages in the collection, organization, and management of various types of credit, financial, public record, demographic, and marketing information regarding individuals and businesses. The company's proprietary databases contain information on approximately 400 million consumers and businesses worldwide. It operates through three segments: Information Services, Marketing Services, and Personal Solutions. The Information Services segment provides products and services that allow customers to make credit decisions about consumers and commercial enterprises. The Marketing Services information segment offers products and databases, which enable customers to identify a target audience for marketing purposes. The Personal Solutions segment provides information to consumers, which enable them to reduce their exposure to identity fraud and to monitor their credit health. The company also enables consumers to manage and protect their financial affairs through a portfolio of products that it sells directly through the Internet and in various hard copy formats. Equifax serves financial services, retail, telecommunications, utilities, automotive, brokerage, healthcare, and insurance industries, as well as state and federal governments located in North America, Europe, and Latin America. The company was founded in 1899 and is headquartered in Atlanta, Georgia.
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